Bridging the Generation Gap: CSR Programs that Engage and Educate Youth
Children and teens have an increasing influence on the buying decisions of their parents and will form a large consumer base in the coming years. Effective companies can build brand recognition and trust through youth outreach, educational and community-based initiatives, and the use of social media. This panel will explore how three very different brands engage with youth in meaningful, authentic ways.
Alex Hausman, Senior Manager, Corporate Responsibility, The Walt Disney Company
Miguel Salinas, Senior Manager, Adobe Youth Voices, Adobe Systems
Tessie Topol, Senior Director, Strategic Philanthropy & Community Affairs, Time Warner
George Weiner, CTO, DoSomething.org (moderator)
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